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What You Don’t Know About Sales Can Hurt Your Strategy

Harvard Business Review

In my experience, most CEOs, CFOs, and other C-suite executives involved in strategy formulation know these finance basics. (Or, Isn’t that a function of risk parameters and the debt-to-equity ratio? Or, they learn fast after a few investor meetings.) But consider the basics.

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End the Religion of ROE

Harvard Business Review

DuPont sent Donaldson Brown, a promising engineer-turned-finance staffer, to Detroit to sort things out, and sort them out he did. Brown noted a simple fact: Return on equity can be broken down into a three-part equation. An innovation-based measure would lead to an acceleration in investment with positive benefits for growth.

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