Remove Debt to Equity Ratio Remove Human Resources Remove Marketing Remove Time to Market
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End the Religion of ROE

Harvard Business Review

Return-on-equity hurdles threaten them all. Conversely, why market cigarettes? In their pursuit of margin, marketers sought market power even to the point of monopoly, requiring antitrust laws to cry stop at the last moment of the end game. So it's time to address our measurement system seriously at the firm level.

ROE 13