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Twitter Weekly Highlights for 2011-03-18

Tanveer Naseer

Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? link] # leadership #. Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. Don’t do this [link] # leadership #communication #. *RT Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #.

Make Your Innovative Idea Seem Less Terrifying

Harvard Business Review

Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. Celine Schillinger sought to change the leadership landscape of Sanofi, a major pharmaceutical company. Today, she’s the Head of Stakeholder Engagement for their in-development Dengue Fever vaccine — one of Sanofi’s largest business initiatives.