Make Your Innovative Idea Seem Less Terrifying
Harvard Business Review
OCTOBER 11, 2013
Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. Capturing the Innovation Mind-Set at Bally Technologies. When You’re Innovating, Think Inside the Box.
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