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The Magic of Steve Jobs Part 2

Women's Leadership Exchange

OCTOBER 6, 2011

That it such a cold and unwanted fact about a man that has warmed the hearts of millions with his joyful, beautiful and super-functional technology. He envisions brilliant products and creates and markets them beyond effectively. He settles for nothing less than the best, including making his products, marketing, packaging etc.

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Decisionmaking Brand Engineering CEO 77
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Make Your Innovative Idea Seem Less Terrifying

Harvard Business Review

OCTOBER 11, 2013

Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. Capturing the Innovation Mind-Set at Bally Technologies. When You’re Innovating, Think Inside the Box.

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Innovation Christensen Decisionmaking CTO 11
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