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Four Tips to Manage Your Marketing Team Effectively

Strategy Driven

Marketing is one of the most important departments in any small business. While your sales derive from the impressions you make with consumers across the world, you’ll find that it’s your marketing team that delivers these impressions, on a regular basis, to the consumers that matter most to you. Marketing goals are also company goals.

Marketing 121
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Optimal Peak Performance for Successful Executives.

Rich Gee Group

They have the ability to anticipate market trends, understand complex business dynamics, and develop long-term strategies. Successful executives prioritize tasks, delegate appropriately, and avoid procrastination. Innovative Thinking: A clear, focused mind is a fertile ground for innovation.

Execution 195
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What Leaders Need to Know About Data

Leading Blog

If you’re exploring a new market to enter, data can provide you with potential projections about sales and give you an idea of the type of customers within this market. Leaders know that they need to delegate, but the actual process isn’t always clear. Innovation needs to be consciously thought through and carried out.

Follow-up 310
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How to Become a Successful Business Leader

Joseph Lalonde

It’s essential that you create an environment where mistakes are accepted so that people don’t become afraid to try new things or innovate. It’s important that you recognize your own limitations and understand the value of delegating certain jobs or responsibilities in order to free up time for more important tasks.

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Corporate Innovation Through Daring Personal Disruption

Lead Change Blog

Johnson shares this insightful S-curve derived from research on innovation. People, projects and organizations could be in one of three phases on this learning-innovation curve. The market is saturated, and so are you. For organizations, it’s time to keep looking for innovations or they will be stuck at a plateau.

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Embracing Positive Actions in the New Year

Skip Prichard

Explore new markets or demographics for your products or services. Cultivate an innovative mindset, encouraging creativity in problem-solving. Delegate effectively, empowering team members with more responsibilities. Enhance customer experience by seeking feedback and implementing changes. Focus on sustainability.

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What’s Your Leadership AQ?

Lead Change Blog

AQ is defined as “the ability to adjust course, product, service, and strategy in response to unanticipated changes in the market”— and indeed, the Harvard Business Review characterised it as “the new competitive advantage.” They study the “underdogs,” the new market entrants, and quickly learn from them.