Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. But if you develop a strong habit of using active voice, you'll largely prevent convoluted, backward-sounding sentences in your writing. It seems obvious that you shouldn't put your audience to sleep, doesn't it?