Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
And remember what George Washington said when questioned about the fallen cherry tree: not "It was accomplished by utilizing a small, sharp-edged implement," but "I used my little hatchet.". When you write e-mails, reports, letters, and other documents, here's how to keep your readers alert and responsive: Use personal pronouns skillfully. It seems obvious that you shouldn't put your audience to sleep, doesn't it?