Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
When you write e-mails, reports, letters, and other documents, here's how to keep your readers alert and responsive: Use personal pronouns skillfully. Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. It seems obvious that you shouldn't put your audience to sleep, doesn't it?