CEO Blog
DECEMBER 27, 2010
CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. All companies can do is "help" guide and transparently contribute to help the brand move the right direction. Marketing cannot fix a bad product. Beautiful snow in NY today. Over a foot. Worth reading.
Women on Business
JANUARY 17, 2011
How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?
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N2Growth Blog
APRIL 4, 2011
The constructs of this video compose a visual I developed more than 20 years ago, and the interesting thing is that it’s applicationally as sound today as it was back in 1988. Watch This Video I hope it provides a new perspective on the leadership vs. management argument.
HR Digest
JANUARY 18, 2023
According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. Not only will your employees feel valued and engaged in their career development, but they’ll also have the opportunity to refer family and friends for the position.
Miles Anthony Smith
MAY 2, 2018
While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. They are all killer personal brand examples. What made this all possible?
Harvard Business Review
JANUARY 26, 2011
Here are three pieces of advice to keep in mind when working to develop a values-based hiring process: Don't just ask candidates to tell you how they espouse your company's values; let them show you. Interviewing for values may sound difficult, but it can be easily embraced throughout the organization and by hiring managers.
Harvard Business Review
OCTOBER 23, 2014
They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. In the face of this new reality, the marketing leadership team realized that many of their traditional face-to-face activities were no longer sufficient.
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