Women on Business
JANUARY 17, 2011
How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?
Miles Anthony Smith
MAY 2, 2018
Establishing a personal brand carries even more weight when you’re responsible for developing and leading others. I am adept at establishing policies, procedures, and technologies to enhance efficiency, financial health, and service to organize constituents. I enjoy building and strengthening strategic alliances. It will pay off.
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Harvard Business Review
AUGUST 4, 2017
Sponsored by DXC Technology. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. Make room for new technologies.
Harvard Business Review
MARCH 11, 2014
Start-up companies tend to cluster in industries favored by venture capitalists (like biotechnology or information technology) or ones where there are relatively low barriers to entry (like restaurants). In 2010, Embrace entered into a partnership with General Electric to help scale the technology around the globe.
Harvard Business Review
OCTOBER 23, 2014
They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. During this time, however, Cisco’s customers were beginning to purchase and use technology in new ways.
Harvard Business Review
APRIL 29, 2011
It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. We were both losing in the lucrative high-end market segment. Upsell related products after the initial sale. Cross endorsement.
Harvard Business Review
JANUARY 26, 2011
No technology company hiring manager would ask a programmer applicant to teach the alphabet, but it's the first thing a school administrator might ask of a teacher. No two organizations' hiring processes are alike. Obviously, you need different criteria to assess if people possess the skills needed to succeed in different positions.
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