Category Creation Is the Ultimate Growth Strategy

Harvard Business Review

Having grown up in Hawaii, I have the utmost respect for Laird as a waterman. Corporate development groups may have to accept that EBITDA multiple valuations may not be appropriate when buying a category creator. This post is part of the HBR Insight Center Growing the Top Line. Laird Hamilton is my hero. He's not only one of the world's best big-wave surfers but he also created an entirely new category within the sport called tow-in surfing.

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