Coaching Tip

FEBRUARY 12, 2015

So, I would suspect that your concern about maintaining gross profits of the past, when product sales dominated your business, is very real now that operations are more services oriented. If you clearly understand your company’s technical and marketing strengths relative your competitors, you can deliver a consistent and powerful message.

Information Technology 70

Information Technology Self-aware Software Industry 70

Kevin Eikenberry

SEPTEMBER 13, 2010

Using it In the military, operatives are used to gain “intel&# on what the enemy is thinking, doing or planning. If you have something that can cause all those problems, as a leader it is your responsibility to reduce or eliminate that situation – or even better, use gossip to your advantage rather than peril.

Open-book 170

Open-book Workshop Blog Video 170

Rajesh Setty

DECEMBER 14, 2011

Liz Alexander establishes executives as thought leaders by exposing them to the seven-step process she developed from 25 years as a successful nonfiction author and book consultant. She has written nine commercially published books that have sold over 500,000 copies worldwide, and several self-published ebooks. Who wouldn’t want that?

Leadership 58

Leadership Long-term Innovation Audience 58

Harvard Business Review

MARCH 11, 2013

It's a question I couldn't help asking Don Tapscott after reading the new ebook he has co-authored with Anthony D. And today the company has become more open in a number of areas, as the pressures of the market forces are forcing it to open up even further. Most companies don't have the luxury of creating market hype through secrecy.

Supply Chain 15

Supply Chain Open-book Software Niche Marketing 15

N2Growth Blog

SEPTEMBER 14, 2010

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. They didn’t want this book – they wanted a tactical book on sales and marketing. Defy Gravity is every person’s guide to challenging their status quo.

Open-book 272

Open-book Greenleaf Blog Marketing 272

Harvard Business Review

APRIL 6, 2017

” The modern landscape for newspapers and books resulted from centuries of evolution, but “new media” hasn’t yet developed such strong brands and categories. But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. Both launched in 2014.).

Media 10

Media Quality Metrics Long-term 10

Harvard Business Review

MARCH 11, 2013

It's a question I couldn't help asking Don Tapscott after reading the new ebook he has co-authored with Anthony D. And today the company has become more open in a number of areas, as the pressures of the market forces are forcing it to open up even further. Most companies don't have the luxury of creating market hype through secrecy.

Supply Chain 8

Supply Chain Open-book Software Niche Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Coaching Tip

SEPTEMBER 10, 2011

Being able to "see" is a skill that must be present or developed in an EntreLeader. Guiding Principles: A universal operating standard that guides decision-making both personally and organizationally. Seven Principles of Marketing. Buy all ebook formats at Smashwords: [link]. Reality Checklist for Entrepreneurs.

Mission Statement 135

Mission Statement Goal Energy Wilde 135

Harvard Business Review

SEPTEMBER 12, 2012

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. The companies thriving today are operating by a new set of rules — Social Era rules. They see it as the purview of two functions: marketing and service.

Strategy 17

Strategy Disaggregation Reis eBook 17

Harvard Business Review

JULY 28, 2014

If you’re a mid- or late-career marketer, chances are your job today is mostly unrecognizable from what you signed on for. Many marketers are left behind, simply tuned in to the wrong frequencies. But data, alone, isn’t enough; search and social marketing, for example, are content hungry disciplines.

Storytelling 10

Storytelling Brand Audience Marketing 10