In recent years, trust in business has been battered.
The 2008 global financial crisis, a series of corporate scandals that have eroded organizational trust, including Volkswagen, BP and Enron, and an emphasis on transparency brought about by the combined impact of globalization, technology, and demographic changes have all combined to bring trust in business to what may be an all-time low.
“The Trusted Executive: Nine Leadership Habits That Inspire Results, Relationships and Reputation” helps leaders develop a strategy for building organizational trust.
Through self-assessments, insightful case studies from companies such as Ford Motor Company, Unilever, Eastman Kodak, practical tools and interviews with executives, readers of The Trusted Executive will find the tools they need to create a positive legacy for themselves as leaders and for the organizations they lead.
For example Eastman Kodak – a failure to reframe:
One way to illustrate the power of reframing in the business world is to look at an example of where it didn’t happen. For over 100 years Kodak was a household name synonymous with the world of photography. As late as 1976, Kodak accounted for 90% of film sales and 85% of camera sales in the United States.
Fast forward to the early 1990s and a new disruptive technology appeared in Kodak’s market: digital photography. Ironically, Kodak had developed the world’s first digital camera in 1975, but dropped it because it felt it was a threat to its core business.
The impact of this failure to reframe was dramatic. In 2004, Kodak shed 25% of its workforce and was de-listed from the Dow Jones Industrial Average.
So what is the reframe that you need to make to ensure your company wins the war even if it involves losing a battle or two along the way?
Source: “The Trusted Executive: Nine Leadership Habits That Inspire Results, Relationships and Reputation”
More Self-Coaching Books in ebook or paperback editions:
Develop Leadership Skills: A Mobile Reference Guide