Remove Development Remove Efficiency Remove GAAP Remove Marketing
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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business Review

On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. In a market like social media, a firm’s success can depend on the winner-take-all profits that come from market leadership.).

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How B2B Software Vendors Can Help Their Customers Benchmark

Harvard Business Review

Neustar’s MarketShare software makes it possible for customers to measure the effects of their marketing programs and compare them to other firms. At the same time that data mirrors and scoring have emerged in the corporate world, capital markets are becoming increasingly interested in the analysis of alternative data sets.

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GDP Is a Wildly Flawed Measure for the Digital Age

Harvard Business Review

Gross Domestic Product (GDP), our core measure of prosperity, was developed during the industrial age. physical capital), rather than today’s growth drivers of developing and creating human, intellectual, and network capital. It struggles to account for today’s intangible assets—services, insights, and networks.

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