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Pricing Strategy: Pricking the Veil of Value Exchange

Strategy Driven

The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. Evaluating the willingness to pay of millions of customers requires the development of a new corporate capability.

Price 50
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Five Good Reasons to Champion Auto-Analytics in Your Organization

Harvard Business Review

The recent boom in auto-analytics, or "self-tracking," or "self quantification" has been playing out mostly as a consumer trend — as something we do during our leisure time to become more deliberate about personal fitness, finances, or diet. Many of the auto-analytic tools being developed for large consumer markets, like the $4.5