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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

JUNE 7, 2018

By identifying “300 different characteristics—from the chirps on the electronic key fob to the clunk of a closing door—that define the personality of its vehicles,” Ford developed a common design language that made it easier to develop single products to sell in all markets.

Brand

Brand BPR FOB Automotive

Generation to Generation: How to Save the Family Business

Harvard Business Review

APRIL 10, 2014

Consider this: In the United States alone, family-owned businesses (FOBs) are responsible for 60% of total US employment and generate 78% of all new jobs. A similar percentage held advanced degrees: 75% of FOB directors and 77% of non-FOB directors. Furthermore, less than a quarter of FOB directors (vs. Director Profiles.

FOB

FOB Diversity Talent Management How To

Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Generation to Generation: How to Save the Family Business

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