Harvard Business Review

AUGUST 20, 2018

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. The mantra of “ first-mover advantage ,” the idea that winners are the ones who are the first entrants in their markets, became the conventional wisdom in Silicon Valley.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.

Film 15

Film Franchising Budgeting Audience 15

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.

Film 15

Film Franchising Budgeting Audience 15

Harvard Business Review

OCTOBER 4, 2013

It has a more rigorous organization structure that divides responsibilities between the innovation team and development team, and strengthens management around the opportunity pipeline. These teams have disciplined processes to get the technology to market, generally with a one- to two-year product horizon.

Technology 8

Technology Innovation Kaizen Chief Executive Officer 8

Harvard Business Review

AUGUST 31, 2018

Developing a diverse leadership pipeline can benefit companies in all sectors. To increase diversity at senior executive levels, more must be known about one group in particular: women of color in midlevel leadership, who successfully developed and progressed beyond individual contributor and first-line management.

Management 12

Management Tacit Knowledge Diversity Leadership Pipeline 12

Strategy Driven

NOVEMBER 8, 2010

When you stop to think about it, you’ll realize that your fans and followers are essentially volunteering their time and energy to serve as developers, sounding boards, and advertisements for your company. Marketing 101 principles still apply. Pitfall #9: Developing your own social software and analytics solutions.

Media 50

Media Follow-up Software Newsletter 50

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

OCTOBER 10, 2011

A recent study by Aon Hewitt , for example, found that companies with high levels of engagement outperformed the stock market in 2010. And these companies build closed-loop learning into their daily operations so that they're constantly improving. Employee engagement and financial performance are connected.

Tactics 14

Tactics Customer Loyalty Survey Loyalty 14

Harvard Business Review

JULY 24, 2017

Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. What values drove them? What made them proud?

Management 10

Management IPO Diversity Long-term 10

Strategy Driven

JUNE 7, 2013

Business development. It occupied one counter at 2-J’s Hamburgers, an established Austin restaurant, owned and operated by Ralph Moreland. I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. Running the business.

Franchising 66

Franchising Budgeting Pryor Consultative 66

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. The impact that had on the operations and culture was significant.

Brand 10

Brand CTO Marketing Retail 10

Harvard Business Review

AUGUST 16, 2016

When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. A faster cycle time for developing ideas.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

MARCH 17, 2014

Those tasked with developing new products and experiences have long valued prototyping as a way to fuel creativity, explore options, and test assumptions. Live prototyping replaces techniques like surveys, bases testing, and focus groups. We call this approach “live prototyping.”.

Retail 9

Retail Focus Group Brand Marketing 9

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. R&D and product development launch products that receive tepid responses. Marketing promotions don't resonate and can't be tied to measurable results. In particular, getting customers to market and sell for you. You need to get them marketing and selling — advocating — for you.

CEO 8

CEO Airlines Marketing Software 8

Harvard Business Review

AUGUST 17, 2015

Marketers and innovation specialists can immerse themselves in the sights, sounds, and emotions of consumers’ daily lives, surfacing opportunities to make their products and services more emotionally resonant and durable.

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

MAY 28, 2015

Instead, according to new research from the Center for Talent Innovation (CTI), the fundamental issue is the health care industry’s failure to develop a nuanced understanding of, and commitment to, women as consumers and decision makers. Women account for a significant chunk of the market.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8

Harvard Business Review

NOVEMBER 12, 2018

Take the following steps before and after your network is launched, and you’ll develop a network with a large following and with powerful, positive impact. In these organizations, the working parents’ groups feel like natural and essential outgrowths of core operations. Build up from what works.

Organization 10

Organization How To Seminar Follow-up 10

Harvard Business Review

OCTOBER 2, 2018

But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.” Others lack the processes and operational capabilities to target them with personalized communications and experiences.

Short-term 11

Short-term Learning-by-Doing Participative Human Resources 11

Harvard Business Review

AUGUST 17, 2016

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. Eavesdropping on consumers’ social-media chatter allows marketers to economically and regularly peer inside people’s lives as they are being lived, without introducing biases through direct interaction.

Media 8

Media Sample Brand Marketing 8