Remove Development Remove GAAP Remove Intangible Assets Remove Marketing
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Why Leaders Are Still So Hesitant to Invest in New Business Models

Harvard Business Review

Consider the dramatic shift in the types of assets that create market value. According to Ocean Tomo, a consulting firm focused on intellectual capital, physical assets (plant, property, and equipment) made up more than 80% of the market value of the S&P 500 in 1975. How much is changing?

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GDP Is a Wildly Flawed Measure for the Digital Age

Harvard Business Review

Gross Domestic Product (GDP), our core measure of prosperity, was developed during the industrial age. It struggles to account for today’s intangible assets—services, insights, and networks.

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