Your Whole Company Needs to Be Distinctive, Not Just Your Product
MAY 19, 2016
But we are also regularly reminded of the lack of true differentiation in most mainstream global companies — and of the opportunities they are thus squandering. The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. It became easier and easier for small enterprises to gain customer reach and awareness (along with working capital).