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Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

Declaring he’d cull up to 100 brands — many of which he’d acquired and developed — P&G CEO A.G. P&G is cutting its global brand portfolio by more than half. represent an innovation repudiation of Lafley 1.0? . represent an innovation repudiation of Lafley 1.0? innovation.

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