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25 Years Ago I Coined the Phrase ?Triple Bottom Line.? Here?s Why It?s Time to Rethink It.

Harvard Business Review

After all, since the 1990s, the sustainability sector has grown rapidly, though at around $1 billion in annual revenues globally it is no giant. Sustainable Development Goals forecast to generate market opportunities of over $12 trillion a year by 2030 (and that’s considered a conservative estimate).

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