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Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

From the WordPerfect-Novell acquisition that led to bankruptcy, to the misfires of the Target-Neiman holiday experiment, it’s clear that despite the plethora of management literature on how to launch a successful partnership, collaborations often go bust. As management professors Adam M. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating.