Why Your Company Should Partner with Rivals

Harvard Business Review

That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. The basic goal of competition — companies need to out-compete in order to out-perform — is now holding back companies from financial success, such as the protected one described above. There's a flawed belief that your only 'friends' in business are the enemies of your enemy.

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. They’re now talking about joint ventures to develop a lightweight-hybrid truck. For instance, Microsoft and Apple developed a partnership that stunned the tech community, Apple licensed their mobile “look-and-feel” patents to Microsoft, but they have an anti-cloning agreement. Examples of high-profile failed business collaborations are everywhere.