Why Your Company Should Partner with Rivals
Harvard Business Review
MARCH 12, 2012
That strategy could be especially effective if the company priced access at the point just below the competitions' 'go/no-go' price for developing similar technology. The basic goal of competition — companies need to out-compete in order to out-perform — is now holding back companies from financial success, such as the protected one described above. There's a flawed belief that your only 'friends' in business are the enemies of your enemy.