Why You Should Care About The Revenue Forecast
The Idolbuster
JANUARY 15, 2013
I heard a cautionary tale from “George” the former VP of marketing at a mid-sized biotechnology company about how a bogus forecast helped propagate a disaster. After a few experiments, they pronounced it ready to ship to customers, and did not need to go through a formal development process. I cringed when I heard the story.
Let's personalize your content