Your Whole Company Needs to Be Distinctive, Not Just Your Product
MAY 19, 2016
The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. For example, Iams pet food was one of the first premium brands; it sold to health-conscious pet owners, who purchased it only at specialized pet stores. Become a remarkable capability innovator, designing and developing your own practices that give you prowess no one else matches.