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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business

The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. But starting in the early 2000s, the advantages of scale were mostly eliminated, in large part because of globalization, deregulation, and the rise of digital technology. Become a remarkable capability innovator, designing and developing your own practices that give you prowess no one else matches.

IAM 44