Kevin Eikenberry
SEPTEMBER 12, 2012
Yesterday, while facilitating a leadership discussion with a group of managers and owners at a conference for the Lumbermens Merchandising Corporation, the topic of engaging the front line employees came up. ” [.].
Strategy Driven
DECEMBER 10, 2021
Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Another effective trick is collaborating with social media influencers and bloggers to create pre-event hype for your event.
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Strategy Driven
SEPTEMBER 22, 2020
The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 Social media platforms continue to play an increasingly more important role in influencing consumer behaviors. In 2018, about 1.8 billion people across the world bought goods online. E-retail sales in 2018 amounted to US$ 2.8 Social Media Management.
Harvard Business Review
APRIL 30, 2013
In essence, Julie wants to become what I call an "idea entrepreneur" — a person who builds a coordinated effort around a deeply-felt idea with the goal of achieving influence, affecting how people think and behave, and thus making some change in an organization or system. Maybe you know one. Maybe you are one.
You're Not the Boss of Me
OCTOBER 31, 2010
As they often say in retail stores about handling merchandise, “ If you break it you own it”. And second, be prepared to accept the consequences that may come from circumventing or defying rules There is always the chance that circumventing a rule can cause grief for someone else, some where else in the organization or outside it.
Harvard Business Review
MAY 27, 2013
The idea entrepreneur is an individual, usually a content expert and often a maverick, whose main goal is to influence how other people think and behave in relation to their cherished topic. The idea entrepreneur gathers people into the development, expression, and application of their idea. They draw other people into their idea.
Harvard Business Review
OCTOBER 17, 2018
Amazon, born 24 years ago, had captured about 45% of online retail commerce in the United States by 2017, but still stood for just about 5% of total US retail gross merchandise volume in that year. Even if a technology race develops, some companies will adopt rapidly, but others less so—and the benefits of AI will vary accordingly.
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