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Navigator Newsletter #180

Chart Your Course

There needs to be a system for decision-making and development of leaders and managers as well as the reinforcement of values, directions and performance expectations. Leaders in the organization serve as role models through their ethical behavior and personal involvement in planning, communicating and developing others. No excuses.

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Seven Accelerants of Growth To Help You Succeed

QAspire

In her recent newsletter , Whitney revisited “ The Seven Accelerants of Growth ” that were outlined originally in her book. The seven accelerants are (quoting from the newsletter): Take the right risks. With market risk, you are playing where no one else is playing. Play to your Distinctive Strengths. Embrace your constraints.

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AI Storytelling

Decker Communication

This week’s Axios AI newsletter does a good job highlighting the pitfalls in communicating about AI. Given the speed of AI-driven innovation, it’s clear that tech companies of all sizes are having a tough time getting their AI stories to resonate with buyers. AI is ushering in an era of untold innovation.

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Stop Numerator Thinking: Innovating Your Service Experience

Lead Change Blog

Then there are the business developers forever in pursuit of new products and new markets. I listened to an IT manager explaining on a speakerphone to a colleague he served in the marketing function why it was going to take two days to get a requested report. They cultivate, grow, innovate and invest.

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CMI Highlights – 14 February

Chartered Management Institute

Towards Flexibility and Productivity ; ran a panel event, Shaping the Future of Apprenticeships ; and hosted a skills roundtable in Huddersfield, where West Yorkshire mayor Tracy Brabin acknowledged the value of apprenticeships for career development. We recently published our report on the Apprenticeship Levy 2.0, That work continues.

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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

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6 Effective Ways to Market Your Law Firm

Strategy Driven

Every law firm needs to develop an effective marketing strategy to compete with rival firms. To help you attract clients, find out the six effective ways to market your law firm. Engaging Email Marketing Campaigns. You just finished reading 6 Effective Ways to Market Your Law Firm ! A Professional Logo.