N2Growth Blog

APRIL 20, 2010

Innovate: Your brand will have at best a limited shelf life if a culture of innovation doesn’t pervade your business. Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace.

Brand 271

Brand Blog How To Public Relations 271

LDRLB

MAY 26, 2014

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

OCTOBER 1, 2013

Around the same time, Chinese companies like Foxconn were developing less expensive approaches to manufacturing, and opening those facilities up to product designers across the globe. Innovation Technology' FedEx offered overnight delivery services in the 1970s, letting anyone ship a product anywhere, fast, at a modest cost.

Parcell 15

Parcell Niche Marketing Business Model Education 15

Harvard Business Review

NOVEMBER 5, 2018

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. But what if an innovation poses a threat, and you can’t yet tell whether it has genuinely transformative potential? Fuse/Getty Images. These are rarely studied questions.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

MARCH 11, 2013

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. That can be a powerful marketing technique if you have the market muscle to pull it off. Then to your credit, you bring up the paradox yourself. What's up with that?

Supply Chain 15

Supply Chain Open-book Software Niche Marketing 15

Harvard Business Review

MARCH 11, 2013

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. That can be a powerful marketing technique if you have the market muscle to pull it off. Then to your credit, you bring up the paradox yourself. What's up with that?

Supply Chain 8

Supply Chain Open-book Software Niche Marketing 8

Harvard Business Review

MAY 1, 2015

As Levie put it, “in this industry, people already think they have innovated if they have painted a grey wall green.” As Levie put it: “I think that when you decide on a niche market, what you decide on what you want to be doing, do that extremely well and don’t do other things.

Industry 8

Industry Hotels Travel Airlines 8