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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. I Think Not.

Brand 271
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0511 | Larry Downes: Full Transcript

LDRLB

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.

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Economies of Unscale: Why Business Has Never Been Easier for the Little Guy

Harvard Business Review

FedEx offered overnight delivery services in the 1970s, letting anyone ship a product anywhere, fast, at a modest cost. Around the same time, Chinese companies like Foxconn were developing less expensive approaches to manufacturing, and opening those facilities up to product designers across the globe. Innovation Technology'

Parcell 15
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Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. But what if an innovation poses a threat, and you can’t yet tell whether it has genuinely transformative potential? Fuse/Getty Images. These are rarely studied questions.

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Why Apple Has to Become More Open

Harvard Business Review

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. Yes, Apple is obviously super-secretive with its customers about product announcements. That can be a powerful marketing technique if you have the market muscle to pull it off.

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Why Apple Has to Become More Open

Harvard Business Review

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. Yes, Apple is obviously super-secretive with its customers about product announcements. That can be a powerful marketing technique if you have the market muscle to pull it off.

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LEGO’s Girl Problem Starts with Management

Harvard Business Review

This, after years of mediocre “pink” products that did little to grow Lego’s share of the girls’ toy aisle. Why did it take until 2014 for the world’s second-largest toy maker to offer girls (and their toy-buying parents) products they might actually want? In business, this is what we call a market opportunity.)