Leading Blog

DECEMBER 12, 2022

Marketing: How much to spend on marketing. Premature scaling of marketing and product development efforts is a widespread cause of startup failure. Crowdfunding campaigns may demonstrate a product’s appeal to product category enthusiasts, but they don’t provide data on mass-market demand.

Early Adopters 205

Early Adopters Entrepreneur Mass Marketing Marketing 205

Lead Change Blog

NOVEMBER 22, 2017

The little-known fact is that Nokia had invested USD40 billion into creating a similar style iPhone device with color touchscreens, maps and shopping but the product never hit the shelves as management thought it would not have mass market appeal. How wrong they were. Slow Down To Speed Up.

Mass Marketing 258

Mass Marketing Information Marketing Team 258

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Leadership Partnership. What is interesting is that most organizations weed out the very people that they need to create massive value. Producer overwhelmingly do not go it alone. Management'

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Harvard Business Review

APRIL 25, 2011

This post is part of a three-week series exploring the re-invention of the social infrastructure of cities, published in partnership with the Advanced Leadership Initiative at Harvard University. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city.

Real Estate 14

Real Estate Mass Marketing Banking Asset Management 14

Harvard Business Review

AUGUST 8, 2011

Throughout the 1920s, and even in the midst of the Great Depression in the early 1930s, he kept the company focused on what was then cutting-edge tabulation — the punch card machine — pouring profits back into research and development. Within a decade, however, IBM had fallen behind in the market it did so much to create.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Frank Sonnenberg Online

DECEMBER 1, 2020

Remember… Trust takes a long time to develop, but it can be destroyed by a single action. You begin to sell your luxury products in mass-market retail stores to boost sales. — You let your salespeople discount products rather than justify the sale based on the value provided. — Remember… Half the truth is often a whole lie.

Discount 104

Discount Price Mass Marketing Reputation 104

Harvard Business Review

DECEMBER 17, 2012

Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. They are not "lead users" — users who today want new solutions to leading-edge needs that will disrupt firms serving the middle of the market tomorrow.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Self-aware 8