CO2

APRIL 1, 2022

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. greater annualized total shareholder return (TSR) 7.7% But without effective leadership, corporate purpose feels abstract and disconnected from an employee’s day-to-day job. greater revenue growth 34.7%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. greater annualized total shareholder return (TSR). But without effective leadership, corporate purpose feels abstract and disconnected from an employee’s day-to-day job. greater revenue growth.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

MAY 25, 2017

” In 2012 the Commonwealth Bank restructured its evaluation system so that 75% of CEO incentives came from the bank’s total shareholder return (TSR), relative to a set peer group, and 25% from customer-satisfaction results, benchmarked against another peer group. ” Now a full 50% of the assessment was subjective.

TSR 9

TSR Banking Committee Incentives 9

Harvard Business Review

DECEMBER 25, 2014

Ironically, my story is a story of overcoming my own biases about diversity—and then using these hard-won insights to build one of the most diverse leadership teams and board of directors in the world. This requires total transparency in the way individuals are assessed, developed, and promoted. Tangible evidence is required.

Team 12

Team Diversity CFO TSR 12