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Are These Systems Serving or Subverting Organization Results?

The Practical Leader

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52
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Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. Stock markets should bounce back more quickly than the six years it took the Dow Jones Average from 2007 to 2013 to recover. At that rate, the entire world would be infected in 90 days.

Crisis 91
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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?”

Levitt 11
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How Understanding Disruption Helps Strategists

Harvard Business Review

Bower “ Disruptive Technologies: Catching the Wave ” introduced the idea of disruption to the mainstream market. Christensen’s research shows that disruption often starts at a market’s edges. Are they following a business model that looks unattractive to market leaders? billion versus $2.3

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More Universities Need to Teach Sales

Harvard Business Review

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character. Each group has its own operating procedures.

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

Michael Levitt, CEO of BreakfastLeadership.com. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. Which leads me to this conclusion; one of the healthiest habits you can operate in is healthy thinking! The second principle is working out or the dirty word exercise. Keep moving!

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A New Framework for Customer Segmentation

Harvard Business Review

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.