Remove Development Remove Long-term Remove Marketing Remove McClelland

Deep Motivations, Not Competencies, Drive Leadership Performance

The Empowered Buisness

Yet companies continue to invest in skills development only to be disappointed by little or no difference in performance. A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., how to do something faster, better or cheaper) over procedures; high motivation toward goals, rather than avoiding problems; and high future time orientation with a focus on long term strategies, future customer needs and environmental changes.

Leadership Is About to Get More Uncomfortable

Harvard Business Review

And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Such “co-opetition” will require leaders to maintain a difficult dual perspective – rivals must be simultaneously seen as both vital partners and market threats. Companies must now appeal to a plethora of global consumer markets, each with distinctive attitudes and desires.