The New Agents of Market Penetrations
Harvard Business Review
JULY 5, 2011
Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. This student mobility is an opportunity to accelerate technology diffusion to the developing world. Also, it is a cost-efficient path to enter new markets, especially for embedded systems and educational computer aided design firms. Using students to create new markets is not new.