The New Agents of Market Penetrations

Harvard Business Review

Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. This student mobility is an opportunity to accelerate technology diffusion to the developing world. Also, it is a cost-efficient path to enter new markets, especially for embedded systems and educational computer aided design firms. Using students to create new markets is not new.

The Mylan EpiPen Debacle: How Tremendous Greed Can Lead to the Demise of a Leader

N2Growth Blog

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. It costs something to develop the product.

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Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. But competitive intelligence – data gleaned from mostly public sources and analyzed for patterns, trends, and positioning – is important for investors and shareholders, customers, and employees (from business development to product to customer service). It can also help you outflank savvy competitors and acquire more market share.

Women Are Africa's Big Opportunity

Harvard Business Review

While Director of the Computer Center at the University of Zambia he developed the country's first ISP, which was then spun off as a campus company. Upon his return, he discovered that development of the internet infrastructure had been slow. Zambia's government, too, is finding that women are a lever to growth, prosperity, market penetration, reputation and sustainability. Getting invited to Zambia to speak on gender balancing the business world was a bit unexpected.

6 Reasons Platforms Fail

Harvard Business Review

He charged developers for toolkits – inhibiting the very software producers he should have wanted on Apple’s platform. For years Apple’s market penetration hung in the single digits. Google Android quickly lost market share to the new versions.

Who Owns Your Customer Relationships: Your Salespeople or Your Company?

Harvard Business Review

Your R&D group develops a unique new product. Marketing designs the promotional campaign. The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. Manufacturing produces it.

Blockchain Could Make the Insurance Industry Much More Transparent

Harvard Business Review

This gap between insurers and customers can be widened into a gulf by trust brokers, who dominate the top-heavy insurance brokerage market and benefit from its opacity and byzantine operating standards. This low market penetration has as much to do with customer misperceptions of the likelihood of catastrophic events as it does with the prohibitively high costs and inefficient delivery models in the insurance industry.

Why the X Games Won’t Dethrone the Olympics

Harvard Business Review

A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. An innovator develops a solution that trades off raw performance (the way it historically was defined at least) in the name of simplicity, accessibility, or affordability. The disruptive innovator first targets a market segment that embraces those tradeoffs and builds a business model around simplicity and affordability.

Throw Your Life a Curve

Harvard Business Review

Then you enter hypergrowth, which typically happens somewhere between 10-15% of market penetration. With Facebook for example, assuming an estimated market opportunity of one billion, it took roughly 4 years to reach penetration of 10%.

Which Management Style Will China Adopt?

Harvard Business Review

Up to this point, China’s economic development has been focused on cost competitiveness and the adoption of foreign-developed technologies and innovations. It has to develop domestic consumer markets and orient its production towards them. To move itself forward and to move up the value chain, China needs to begin developing a management system and, more important, a culture for technological and product innovation.

How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You

Harvard Business Review

To help business leaders better understand industry disruption, we developed an index that measures an industry’s current level of disruption as well as its susceptibility to future disruption. For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. Jorg Greuel/Getty Images.