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The New Agents of Market Penetrations

Harvard Business Review

Technology companies signed up and supported them. Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. This student mobility is an opportunity to accelerate technology diffusion to the developing world.

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Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It tells investors why you might succeed in this particular market or in creating a new one – and who could come nipping at your heels. Competition Information & technology Strategy'

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Women Are Africa's Big Opportunity

Harvard Business Review

While Director of the Computer Center at the University of Zambia he developed the country's first ISP, which was then spun off as a campus company. Upon his return, he discovered that development of the internet infrastructure had been slow. This makes for a number of chieftainesses in a country of complexity and variety.

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Which Management Style Will China Adopt?

Harvard Business Review

For the United States and Germany, strong multinational corporations and technological innovation are the driving factors. innovation is driven by a can-do spirit and a healthy appetite for risk, with established corporations and startups introducing some of the world’s most important and game-changing technologies.

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Who Owns Your Customer Relationships: Your Salespeople or Your Company?

Harvard Business Review

Your R&D group develops a unique new product. Marketing designs the promotional campaign. The company holds us accountable for revenues and expects us to develop and maintain the connections to drive sales. Manufacturing produces it. Finance puts the systems in place to track the money coming in.

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How Likely Is Your Industry to Be Disrupted? This 2×2 Matrix Will Tell You

Harvard Business Review

To help business leaders better understand industry disruption, we developed an index that measures an industry’s current level of disruption as well as its susceptibility to future disruption. Incumbents in these industries often own established brands, proprietary technology, and control of distribution channels.

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Throw Your Life a Curve

Harvard Business Review

According to the theory of the diffusion of innovations — an attempt to understand how, why and at what rate ideas and technology spread throughout cultures — diffusion or adoption is relatively slow at the outset until a tipping point is reached. Saturation is reached at 90%+.