article thumbnail

How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

Price 133
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

By testing your marketing campaign, you gain more time, money and experience for future projects. Related posts: The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of. Has Email Marketing Become Obsolete?

Marketing 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing Mantra for Advertisers

Strategy Driven

The most practical way as an advertiser to take care of your digital marketing mix is to take the reins themselves. That doesn’t mean to do it yourself (although in-housing seems to be a trend of late) but to start speaking the same language as the digital marketers.

article thumbnail

Applying a Model for Small Business Continual Improvement

Deming Institute

The SME deck is to be developed in two months, with weekly two hours meetings, on-line or face to face depending on the location of my clients. 4) Develop an org chart to assign responsibilities and communicate it to everyone. Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Customers.

Deming 28
article thumbnail

A Refresher on Marketing ROI

Harvard Business Review

Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI). It can be used to assess the return of a specific marketing program, or the firm’s overall marketing mix.

ROI 8
article thumbnail

Connecting with the 'Overqualified' Job Candidate: Why the Highly.

Strategy Driven

Perfect your marketing mix and win with …And the Clients Went Wild! The truth is, candidates with well-developed skills, a lot of working world experience, and the right attitude are exactly what you should want. Do what works! Not necessarily.

Wilde 50
article thumbnail

Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. Do what works! But the true success came in the way that they appealed to their customers.

Wilde 62