Deep Motivations, Not Competencies, Drive Leadership Performance
The Empowered Buisness
JULY 14, 2015
Yet companies continue to invest in skills development only to be disappointed by little or no difference in performance. A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., It is one of three core motivational drivers identified by McClelland. People and Group.
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