Remove Development Remove Marketing Remove Mission Statement Remove Productivity
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How to Develop a Clear Brand Strategy

Strategy Driven

Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project. Every brand makes a promise to their customers regarding the product they provide or standard of service. Implicit in this promise is also a marketing angle, a differential that separates one brand from another.

Brand 114
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Become a Brand Renegade

Leading Blog

As Club Tattoo became established, other well-known brands approached us to collaborate on products in which we could add the “cool factor.” Create a mission statement that goes beyond the basics. Instead of “here’s who we are and what we do,” our mission statement speaks to the brand identity we’re cultivating.

Brand 291
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The Things Every New Business Needs To Succeed

Strategy Driven

Having a plan, understanding your market, and building a brand identity are a few examples. For some, it will be their marketing strategy, for others it will be their product idea. Developing Your Company’s Mission Statement & Values. Creating a Successful Marketing Strategy that Gets Results.

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Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.

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Team Building 101: Techniques to Improve Your Team’s Productivity

Women on Business

Several consultancy firms are beginning to seriously consider this activity for its innovative approach to effective team-building – especially in this age of YouTube marketing and social media. After the research is done and the products selected, each team can create a video or photo product portfolio for the charity to review.

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The Secrets to a Successful Business

Strategy Driven

When creating a mission statement, ask yourself the following questions: What problem does my company solve, or how does my product improve people’s lives? What are the unique benefits of my company or product? They can help with tasks such as marketing, sales, product development, and more.

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How Healthy Is Your Organization’s Culture?

Tanveer Naseer

Aren’t we supposed to formulate lofty core values, a vision and mission statement? Some companies “magically” have great cultures induced by heroic leaders and, thus, dominate their markets. Those are the ingredients of a positive culture, and they’re proven to boost productivity.