Remove Development Remove Marketing Remove Nalebuff Remove Resources

057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff

Engaging Leader

That’s why this episode focuses on the amazing story of a startup business in what some would call an oversaturated market … bottled ice tea. The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. That’s why this episode focuses on the amazing story of a startup business in what some would call an oversaturated market … bottled ice tea.

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. They’re now talking about joint ventures to develop a lightweight-hybrid truck. For instance, Microsoft and Apple developed a partnership that stunned the tech community, Apple licensed their mobile “look-and-feel” patents to Microsoft, but they have an anti-cloning agreement. Examples of high-profile failed business collaborations are everywhere.