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057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff

Engaging Leader

OCTOBER 3, 2013

That’s why this episode focuses on the amazing story of a startup business in what some would call an oversaturated market … bottled ice tea. The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. In many ways, this is a story about creating a new brand.

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Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

FEBRUARY 10, 2014

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. They’re now talking about joint ventures to develop a lightweight-hybrid truck. Apple makes money through licensing and Microsoft gets help in their mobile development department.

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