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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Develop a suite of storytelling tools (videos, presentations, brochures) to share the transformation narrative consistently.

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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Develop a suite of storytelling tools (videos, presentations, brochures) to share the transformation narrative consistently.

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Traditional vs Digital Marketing: Why You Don’t Have to Choose

Strategy Driven

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies. Specifically, it gives them one more option of how to receive your marketing messages.

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AI Storytelling

Decker Communication

This week’s Axios AI newsletter does a good job highlighting the pitfalls in communicating about AI. Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. This is certainly not the first time a transformative technology has been hard to explain.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Leadership Development and Educating our Young :: Women on Business

Women on Business

Categories : Women On Business , Work-Home Life , Workplace Issues , personal development Contact Sylvia Lafair, author of Dont Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com. Did you wake up eager and ready for the learning and relationship challenges that were there each day?

Education 170
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Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. Click here for more information on Top 10 Trends in Email, Mobile & Social Marketing. by Emailvision, Inc. Publications are entirely FREE to those who qualify.

Trends 58