Remove Development Remove Marketing Remove Operations Remove Reis
article thumbnail

What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

article thumbnail

What It Might Mean If We All Work From Home

The Horizons Tracker

operating at around 30-40% of normal levels. They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Of course, the corporate real estate market is not the only sector that will be affected by a shift to remote working. Shifting sands.

Reis 70
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lean Doesn’t Always Create the Best Products

Harvard Business Review

As a practitioner of a design-led form of product development, and in my own research and writing about an empathetic approach to product design, I’m overtly critical of the Lean manifesto. The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. But what is lost?

article thumbnail

Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. The companies thriving today are operating by a new set of rules — Social Era rules. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it.

article thumbnail

7 Steps to Deliver Better Customer Experiences

Harvard Business Review

We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. And the development leader failed to identify any new ideas for store layout or building features. I was stunned.

Brand 8
article thumbnail

More than One Way to Organize a Business

Thin Difference

Instead of operating top-down, power is distributed throughout the organization, giving individuals and teams more freedom to self-manage, while staying aligned to the organization’s purpose. Producer: owned by producers of commodities or crafts who have joined forces to process and market their products. Key Elements of Holacracy.