Data Can Do for Change Management What It Did for Marketing
Harvard Business Review
JULY 31, 2017
Retailers combine data on demographics and weather to predict sales and develop merchandising plans. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas. The issue is that they operate as artisans, not scientists.
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