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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

These disparities are also among the biggest misperceptions that both online and offline marketers hold. This overwhelming demand for consumer attention and dollars has created a market filled with cynics, whose defenses are on full alert.”. Companies that do this effectively will most certainly amass market share.”.

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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. This is a trap many companies fall into.