article thumbnail

Loyalty Beyond Reason Defined

Leading Blog

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. You can become a Lovemark. * * * Brian Sheehan, author of Loveworks : How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace , is Associate Professor of Advertising at the S.I.

Loyalty 282
article thumbnail

Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

Stock markets should bounce back more quickly than the six years it took the Dow Jones Average from 2007 to 2013 to recover. They’ve set up a Covid-19 platform to share information with and among research institutes to develop better testing kits, drugs, and a vaccine.

Crisis 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cracking the Behavior Code

Great Leadership By Dan

Marketers claim that cajoling in just the right way will get things done. He is the former Chief Scientist of Express Scripts, the nations largest pharmacy benefits management company, and has authored and published more than 70 peer-reviewed papers. Educators tell us that better behavior requires better information.

article thumbnail

What Is The Future Of Ageing Populations?

The Horizons Tracker

The report revolves around 22 peer-reviewed evidence reviews and expert meetings that aimed to debate everything from health and care to housing. A new report from the UK’s Government Office for Science adds its considerable expertise to the debate. “As the population ages, so will the UK workforce. Connectivity.

article thumbnail

Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Retailers combine data on demographics and weather to predict sales and develop merchandising plans. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. One area so far relatively untouched is change management.

article thumbnail

Simple Digital Technologies Can Reduce Health Care Costs

Harvard Business Review

Digital therapeutics are being increasingly validated in clinical trials published in peer-reviewed medical journals and are available or are being developed for most chronic diseases. An additional 32% of the population has “pre-diabetes” – meaning that they are at high risk of developing diabetes.

article thumbnail

Why the Future of Social Science Is with Private Companies

Harvard Business Review

The Reproducibility Project found it could substantively replicate the results of fewer than 40% of 100 high-profile experiments published in peer-reviewed journals. The innovation paradigm shifts from R&D (Research & Development) to E&S (Experiment & Scale). ” or “Does this pill work?”