Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price.

Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. To be successful in advertising in the online marketing space , you will need to connect all the dots and deal with the complexity (and maybe even ambiguity) of the online marketing world.

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Leadership Development Investments

Coaching Tip

study of nearly 400 organizations by Lee Hecht Harrison has identified that 54% of employers plan to increase investments in leadership development in 2015. Only 5% of employers plan to decrease investments, and a further 41% reported leadership development investments will stay the same.

Understanding Marketing Jargon To Improve Your Business

Strategy Driven

One of them is marketing as it’s the only way to get your brand in front of your target audience. In the world of marketing, there are several terms and phrases used that can be confusing for entrepreneurs and other professionals alike. Network Marketing.

Traditional vs Digital Marketing: Why You Don’t Have to Choose

Strategy Driven

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies.

10 Principles For Developing Strategic Leaders

Tanveer Naseer

But only when you implement all of them together, as a single system, will they enable you to attract, develop, and retain the strategic leaders who’ve eluded you thus far. Create multiple paths for raising and testing ideas Developing and presenting ideas is a key skill for strategic leaders.

4 Benefits of Incorporating Customer Service Into Your Marketing Strategy

Strategy Driven

To help you overcome this obstacle, here are four benefits of incorporating customer service into your marketing strategy: 1. Ensuring that customer service is an integral part of your marketing strategy can give your brand a competitive edge over similar types of businesses.

Why a Company Blog Should be Incorporated into Your Marketing Strategy

Strategy Driven

But, if you haven’t started your company blog yet, you may want to reevaluate your marketing strategy. A major component in the success of your business is the marketing plan that you’ve implemented. Cubicle specialist” is how I refer to myself in the blog.

Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

You’ve had an excellent idea for a small business and you want to get it off the ground before anyone else can take it off the market. In fact, most internet marketing companies, such as Excelsior Internet Marketing , would recommend that perfecting your SEO should be your first step.

Skills necessary to compete in rapidly evolving markets

Strategy Driven

It refers to preparing to compete using familiar techniques, against competitors you’ve faced before, in the same markets or industries, only to discover that the rules have changed. In these market battles everyone eventually loses, because quality, customer service and margins fall.

10 BIG Development Goals for Leaders for 2012

Great Leadership By Dan

That includes individual development goals. In a business context, individual development goals should be closely aligned with your short and long term job responsibilities. Each and every person’s situation is different, so there is no one-size-fits-all development plan. Career-wise, this is the granddaddy of development moves. It could involve new people, markets, customers, products, tools, and processes, all of which are opportunities to learn and develop.

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The Dark Art Of Local SEO

Strategy Driven

They have a captive market – quite literally. Reference Keywords In Your Page Titles. Online Marketing and Website Development business management digital marketing Local SEO Marketing and Sales online marketing strategydriven website marketing

Video Book Club: The Discipline of Market Leaders

Next Level Blog

» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders.

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This Is How Much to Spend on Facebook Ads

Strategy Driven

The higher your bid is, the higher the chances of getting that ad space and having your ad shown to your target market. Even better, you’ll get to pay less and reach more people in your target market. Estimated action rates refer to how likely people are to react to your business ads.

Developing a Leadership Training Program for High Potentials: A Case Study

Great Leadership By Dan

Developing a Leadership Training Program for High Potentials: A Case Study. An assessment should be done of the high potential employees to determine their current strengths and development needs. The Leadership Development Training Program. References.

How to Reach Your Target Customers More Effectively

Strategy Driven

You should try to make sure that you choose an audience that you know is going to be interested in what you’re offering, and you can carry out market research and use focus groups to get a better idea of this. Email marketing is also something that’s really effective and should be considered.

Customer Reference Programs at The Tipping Point

Harvard Business Review

Is your firm ready for this new age of peer-to-peer marketing? How many are references and advocates for us? Have we engaged our references and advocates in long-term relationships? Or do we just contact them when we need something — like a sales reference, blog post, testimonial, or media interview? How long does it take our sales people to find customer references when they're needed to close deals? Put references at the center of your growth strategy.

Customer Reference Programs at The Tipping Point

Harvard Business Review

Is your firm ready for this new age of peer-to-peer marketing? How many are references and advocates for us? Have we engaged our references and advocates in long-term relationships? Or do we just contact them when we need something — like a sales reference, blog post, testimonial, or media interview? How long does it take our sales people to find customer references when they're needed to close deals? Put references at the center of your growth strategy.

The beginners guide to trading

Strategy Driven

Although millions of traders try their hand at shuffling within the financial market casino each year, only a few are likely to reach the optimal potential. Trading typically refers to the exchange of goods and services, within an economy, between parties (producers and consumers).

Standing Out in eCommerce: It’s Not As Easy As You Think!

Strategy Driven

You’ll need to carry out meticulous market research. It will inform your branding, your marketing and the product ranges you offer. Finally, it’s not enough to have clever marketing. The last few months have taught us a lot about business.

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What You Need to Know About SEO, SEM, and PPC

Strategy Driven

This is the reason why search engine optimization, or SEO, has been and still is a dominating force in the world of digital marketing. SEO refers to the practice of optimizing your company’s website for search engines. PPC refers to pay per click advertising via search engines.

A guide to great development moves

Great Leadership By Dan

Changing jobs is an often used and effective way to develop new leadership capabilities. While job changes can be a powerful catalyst for development, they can also lead to the derailment of a promising high potential leader.

Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.

Women on Business

I’m not referring to the passing of our own family members, friends and coworkers, but the tragic deaths of the celebrities, socialites and business moguls that we’ve known and loved (or not).

4 Ways To Ensure Your Business Stands Out Online

Strategy Driven

This is often referred to as ‘showing some skin’ and revealing that you care about more than just pushing profits. They’ve developed a fun way to engage with the audience and create memorable content at the same time. This can be a form of guerilla marketing.

3 Ways to Improve Your Digital Marketing Skills

Strategy Driven

As more and more people are now shopping online and getting their information from the internet, the demand for digital marketing professionals is increasing. Attend a Seminar or Marketing Event. Buy Digital Marketing Books. Professional Development

The benefits of buying traffic for your website

Strategy Driven

Organic web traffic also referred to as the real website traffic , is the main method websites get clients to see their site. You get to pick your target market. Online Marketing and Website Development business management seo strategydriven website marketing

The Climate Crisis and Brand Futures

Strategy Driven

However, it was interesting to see The FT, an early mover in understanding the movement, noting that “the word ‘extinction’ in their title isn’t just referring to plants, insects and animals.

Ready, Set, GOals!

Women on Business

Now that you’re both feet in, I’ll refer you back to Jaime Tardy’s post. Business Development Marketing Personal Development Sales StrategyPeople with goals succeed because they know where they’re going. Earl Nightingale.

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7 Things That Drive Your Core Strengths and Make You Unique

Lead Change Blog

We refer to them as strengths. Your Markets – you are capable of running in many venues, but what is that niche where your effectiveness peaks? What are 3 of those markets – those niches that are a great fit? At your core there exists a unique set of abilities.

Calculating the Market Value of Leadership

Harvard Business Review

In recent years, investors have learned that defining the market value of a firm cannot just be based on finances. But recently, these financial outcomes have been found to predict only about 50% of a firm’s market value. Financial markets Performance measurement Leadership

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Using Market Research Just for Marketing Is a Missed Opportunity

Harvard Business Review

Smart companies realize that intelligence about their customers can actually lead to a lot more than greater marketing effectiveness. It used the resulting knowledge to develop new service offerings, including remote monitoring, a customer-specific intranet, and a school for forklift drivers. Today, 50% of its €500 million in revenues comes from services developed over the past fifteen years. Is your company's market research department up to the challenge? _.

How to Create a Professional Online Presence For Your Startup Business

Strategy Driven

Before you start marketing your business online, you need to know who you’re marketing it to. You probably already know your business goals (perhaps to turn a profit or fill a gap in the market), but you also need to think about the goals of your customers.

A Refresher on Marketing ROI

Harvard Business Review

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. I talked with Jill Avery, a senior lecturer at Harvard Business School and coauthor of HBR’s Go To Market Tools , about this concept and what it tells leaders about their spending on marketing. What is Marketing ROI, and How Do Companies Use It? Juan Díaz-Faes for HBR.

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The Marketing of a President

Harvard Business Review

After Tuesday night's bar fight of a presidential debate , I have a few questions for the major American political parties: How referable are your candidates for president? The way in which we market presidents is broken, much like the way that we traditionally market businesses is broken.

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How To Monetize Your Free Content Online

Strategy Driven

You could choose to use email marketing software to generate interesting copy, for news about your show, or to present new deals on offer via your store. Developing your brand to a strong and attractive point can help you sell these once in a while.

85% OF COMPANY SHORTFALLS ARE CAUSED BY INTERNAL BREAKDOWNS

Coaching Tip

Develop Leadership Skills: A Mobile Reference Guide , Ask the Coach . . Stock Market Work life Bain & Company Chris Zook Harvard Business Press

This Is The Reason Why Your Off-Page SEO Strategy is Not Working.

Strategy Driven

What does off-page SEO refer to? Search engines develop their algorithms to take many different factors into account. If you need help improving your site’s ranking, consider using Local SEO Search, a digital marketing agency.

Fujifilm Succeeded Where Kodak Failed

Coaching Tip

After I left Kodak, as a marketing specialist, to take a new leadership position in another industry in 1973, Fujifilm's technology was catching up with Kodak's and by the 1980s Fujifilm had technically surpassed Kodak in nearly all varieties of film.

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Want a $1 Million Paycheck?

Coaching Tip

A tight job market has turned people into hot prospects. Let's start at the beginning and develop a common understanding of what the Gig Economy is and what it is not. The first reference became widely used in the 1920's as jazz became more popular in America. Musicians would refer to the work they would secure with a band, whether for one night or for one month, as a "gig.". Develop Leadership Skills: A Mobile Reference Guide.

How (and When) to Get Great Testimonials

David A Fields

I’m in the running for a substantial project with a drug-development company). Consultants Consultative Selling Marketing Relationships Consultative selling relationshipsestimonials are like stunt doubles. Someone else does the work, and you get the credit. Let me give you an example.

The Secret Button for Getting Your Ideas Approved

Strategy Driven

A Core Idea is sometimes referred to as an “elevator pitch.” I refer to this component as “the button” – that metric or objective that makes your stakeholder sit up and take notice. I’m making a pitch for entering the Italian and German markets no matter who my stakeholder is.

‘Good’ Is Not Enough

Lead Change Blog

Research conducted by McKinsey and Company found the customer experience, the more likely they will be to return and directly refer you to others. And, certainly not if you want to build a devoted customer base that will become avid extensions of your sales and marketing departments.

Partnership: A Crucible for Innovation

Lead Change Blog

Luca de Meo, as head of marketing at Volkswagen AG, created a series of two-day events called Marketing Works! Partnerships pursue development, more like a fine wine. Leadership Development Leadership Management partnership teamsLuca de Meo at Volkswagen AG did it.