Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. and global productivity will go up or down. Chan Kim and Renée A. Disruption dominates innovation theory and practice.

Blue Ocean Strategy 274

Blue Ocean Strategy Mauborgne Books Leadership 274

Rich Gee Group

MAY 3, 2022

History: Red Ocean/Blue Ocean is a strategy developed by W. Chan Kim and Renée Mauborgne, professors at INSEAD. McDonald’s is in a fiercely competitive fast-food industry with aggressive discounts, new product variations, and high-profile commercials. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

Leading Blog

SEPTEMBER 12, 2012

The tools include: SWOT analysis, Porter's 5 forces of competition, McKinsey's 7-S framework, BCG’s product portfolio matrix, Kim and Mauborgne's blue ocean, Kaplan and Norton's balanced scorecard, Mintzberg’s deliberate and emergent, Prahalad's bottom of the pyramid and twenty-one more. * * * Like us on Facebook for additional leadership and personal (..)

Strategy 282

Strategy Books Balanced Scorecard Mauborgne 282

Harvard Business Review

SEPTEMBER 20, 2017

As families moved out to the suburbs, and interstate highways improved distribution and logistics, a single location focused on a particular product area made a lot of sense. To understand the shift, just walk into your nearest Apple store, where you will find a limited selection of products and no cash registers.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

MARCH 23, 2012

I didn't create any kind of ranking algorithm while making my choices, but did consider three basic criteria: Do the individual's ideas bring clarity to the quest of improving the predictability and productivity of innovation? Chan Kim , and Renee Mauborgne. To what degree has the person's work affected me personally?

Innovation 15

Innovation Ries Mauborgne Open-book 15

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. Smart leaders spend more time on creativity than productivity.&# My favorite quote from Martin was: “ great brands are emotional bookmarks.&#

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Blog Blue Ocean Strategy Collins Video 329