How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business
SEPTEMBER 7, 2016
Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. Experiment #5: Microfinance Institutions. In emerging markets, microfinance has been a key economic engine in helping low-income households fund businesses and other important purchases in daily life.
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