How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Many of our target wood-burning customers lived on the outskirts of town and had no reason to travel to the central market, where our store was located. With valuable learnings from the solar salesmen, we began the search to build our own dedicated team of salespeople to help us “open up shop” across each region of operation.
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